Measurement and running — social media management
Running the function: the numbers worth reporting, a client or board report nobody dreads, scheduling tools compared honestly, what social media management costs, and how to hire or brief the person who does it.
5 guides
Hiring a social media manager
Portfolios show good months. Ask about the bad ones, about production, and about what they would stop doing.
Scheduling tools, compared honestly
They all schedule posts. What differs is approvals, the inbox, reporting and what happens when a platform changes its rules.
What social media management costs
The range is wide because people are buying different things. Publishing is cheap; production is what you are actually paying for.
A social media report nobody dreads
Long reports hide the answer. One page with the same six numbers, a sentence of interpretation and a decision.
The social media numbers worth watching
A dashboard with forty metrics is a way of avoiding the one number that did not move. Report six, consistently.