About us
An independent publication about social media management — no paid placements, no tool rankings, no course for sale. Not affiliated with any social network.
We publish practical guides about planning, producing and running social accounts: strategy and platform choice, content production, community and support, growth and paid social, and the measurement and cost side. Every guide is written and reviewed in house by people who manage brand accounts, and published with the date of its last review — including when the review changed nothing.
How we pay for it. We manage social accounts and produce content for brands. That work is completely separate from the editorial side: a client cannot be covered more favourably, and no client is named in a guide.
What that means for the guides. No scheduling tool, agency or platform partner can buy a mention, a ranking or a link. Where a guide recommends an approach, it is because it fits the audience and the capacity being described. Where we have a commercial relationship with something we discuss, the guide says so in the text.
Independence. We are not affiliated with, endorsed by or a partner of any social network. Platform names are trademarks of their owners and are used here descriptively.
These platforms move. Formats, reach and features change constantly. We re-review guides on a schedule and re-date them, and where a tactic has aged badly we say so in the text instead of quietly deleting it.
Corrections. If something here is wrong or out of date, write to us and we will fix it and re-date the guide. Corrections are made in the text, not quietly.